Acquisition & Performance

Metasearch Strategy

Scale high‑intent acquisition through metasearch by aligning bidding, feed quality, price competitiveness, and conversion for OTAs and travel platforms.

Google FlightsKayakSkyscannerFeed QualityBidding ModelsAttribution

What drives metasearch results

  • Offer quality: price, availability, competitiveness, merchandising.
  • Feed performance: latency, errors, routing reliability, freshness.
  • Bidding: CPC/CPA targets by market, route, device, intent.
  • Conversion: landing trust, checkout speed, payment coverage.

Common problems I solve

  • High spend with inconsistent ROI
  • Feed errors reducing visibility
  • Competitiveness gaps by route/market
  • Attribution blind spots
  • Low conversion from high-intent clicks

What you get

A diagnostic and prioritized roadmap connecting marketing decisions to technical execution—so performance improves without guesswork.

2–3 wks
Rapid diagnostic
30–90 d
Execution plan
KPIs
Clear measurement

How we improve metasearch performance

  1. Diagnostic
    Audit bidding, feed quality, offer competitiveness, and funnel conversion to find the highest leverage opportunities.
  2. Roadmap
    Define improvements across bidding, feed architecture, landing pages, and partner enablement—prioritized by impact.
  3. Execution
    Implement changes with your teams using measurable milestones and tight feedback loops.
  4. Scale
    Expand wins across markets/routes and build durable operating playbooks.

Want a metasearch performance roadmap?

If metasearch is a material channel but ROI is uneven, I can run a focused diagnostic and deliver an action plan aligned to your tech stack.

Contact Adrian Read Insights