About Me
Name:
Adrian Ghisa
Email:
Phone:
1-647-648-0663
Date of birth:
April 12, 1978
Address:
Toronto, Canada
Nationality:
Canadian / Romanian
I am an optimist, an adventurer and a dreamer. I enjoyed my highschool and university years: I traveled a lot, partied a lot, drank a lot and hung out with friends a lot. I love traveling, spending time with friends, music and gadgets. The internet is my life. My mind is full of ideas, thoughts and images. I have a very hard time transforming those ideas into reality. I organize and disorganize myself at my own convenience. Photography is my biggest hobby and traveling aroung the world is my idea about ideal life.
Services
Online Marketing
As an Online Marketing professional I orchestrate a company's Internet marketing efforts, which range from Website Development, Display, Remarketing, Programmatic, Affiliate, SEO/SEM, Social Media, A/B Testing, Emails and Attribution
Product Marketing
As a Product Marketing expert I build value frameworks and execute campaigns to drive product adoption, engagement and awareness, leveraging data to better understand and represent the voice of the customer.
User Acquisition
As an effective user acquisition specialist I build strategies, whether it be a mix of channels that generate a constant flow of new users at a sustainable cost or a clever tactic that gives a new product a boost in users in a short period of time.
Rapid Growth
As a Growth hacker my goal is to flip the success rate of your company from 1/10 to 10/10. Lots of lots of A/B tests, data recording and analysis, user feedback, optimization/prioritization, scalability/automatization.
Resume
Experience :
Fareportal
2019 to presentSr. Director of Marketing, Metasearch
Featuring a suite of brands with a 42-year history, Fareportal is a technology company that powers leading hybrid travel agencies like CheapOair, OneTravel, and Travelong, a veteran corporate travel agency founded in Morristown, New Jersey in 1976. I am managing all biz. dev, sales, negotiations, API integrations, day to day tactics and optimization and overall affiliate API and White Label channel strategy.
FlightNetwork
2013 to 2019Director, Customer Acquisition
Flight Network is one of the largest Canadian-owned online travel agencies and has been named 4 years consecutively by PROFIT Magazine as one of Canada's fastest growing companies. I am managing all biz. dev, sales, negotiations, day to day tactics and optimization, and overall metasearch channel strategy. Obsessed about conversion rate optimization I grew this channel over 300%, making it FlightNetwork's biggest revenue source. I have architected a first-to-the-market agile-inspired international expansion strategy at FlightNetwork, from inception to deployment with paid launches into 40 markets and support for 200+ currencies in less than 16 months.
Possible Wordwide
2009 to 2013Country Manager
POSSIBLE is a creative agency that cares about results. With more than 1,500 employees around the globe, POSSIBLE brings results-driven digital solutions to some of the world’s most dynamic brands, including Microsoft, Procter & Gamble, Air France / KLM and the Coca-Cola Company. I managed all operations for the first Eastern Eurpean market opened in Romania. In less than 2 years I drove the agency to become one of the top 5 in Romania (revenue, number of clients and awareness) and also to won multiple international prizes at the biggest industry events.
Greenlight
2001 to 2009Account Manager & Media Strategist
Greenlight was a creative agency nished on pharma industry. I managed the relationships with ten important accounts commercial Pharma operators (Pfizer, Sanofi-Aventis, Zentiva, GlaxoSmithKline, Schering Plough, Boehringer Ingelheim, Novo Nordisk, Beaufour Ipsen, A&D Pharma), planned and executed all their advertising and media campaigns (digital and traditional). I successfully managed over 400 digital acquisition and brand national and international campaigns.
Education :
George Brown College
2012 to 2015Marketing Management
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Politehnica University of Bucharest
1997 to 2002Engineering
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My Skill
My Professional Strengths
“The strength of a man's virtue should not be measured by his special exertions, but by his habitual acts”I am an innovative marketing professional and creative leader with extensive hands-on experience in all facets of e-Commerce, digital marketing, product, branding, market research, media and technology. I am a visionary thinker who focuses on the future while dealing with the present, through both exemplary leadership and knowledge sharing. I am a problem solver. I don't turn down any problems or concede that something is impossible. I can strategize at any level or roll up my sleeves and get my hands dirty.
- Marketing Management
- Customer Acquisition
- Product Marketing
- Technology Marketing
Language skills
Knowledge
I have extensive experience in the marketing space, business growth, products, technology and strategic planning that will bring any institution added value. The details below will summarize my strengths:
- Marketing Analytics / Audience Development / Strategy / Customer Segmentation / Customer Acquisition
- Online marketing, e-Commerce, Digital Media, Website management, SEM, SEO and Email Marketing
- Brand Awareness, Brand Strategizing, Direct Marketing
- Integrated Marketing Communications (offline/online)
- Team-building & Leadership, Project Management, Product Management
- Partnership, facilitation and negotiation (vendor-facing and internal)
- Ability to interpret and manipulate data
- Strategic planning, reporting and optimization
- Budget management, Sales and expense control
- ROI & Speed-to-Market thinker
- Growth Hacking / Rapid Growth Experimentation
My Portfolio
Testimonials
Matthew Ring
Senior Producer - Director of Search
Adrian is a very business oriented manager, trustfull and hard working. He has a great knowledge of advertising-marketing industry specialised in online marketing. Adrian is a great guy to work with. I fullheartedly can recommend him for any advertising- internet- and managerial position.
Eugen Popescu
Marketing Director
Working with Adrian was a pleasure to me, as he was one of the most accurate and enthusiast team leaders I've ever met. As Carnation Group's Romanian Country Manager he took a big load of responsibilities on his shoulders and led the team for years in Bucharest. As we cooperated on numerous international initiatives, he turned out to me as a results oriented and problem solving colleague who gained deep and comprehensive knowledge both in digital and BTL communication. I'm glad to have worked with him.
Csanad Banhegyi
Head of Marketing and Business Deveopment
Adrian is a hard-working, passionate individual with a strong attention to detail. He has a wide range of skills from digital marketing to vendor relations and project management. He has consistently delivered results during his time with Flightnetwork whether it be through creative ideas or resolute persistence. Overall it has been a pleasure working with Adrian as he is passionate about his work and ensures that he delivers high quality production on a consistent basis.
Travis Baxter
Director Data & Services
Adrians ability to analyze complex technical systems and data to find revenue opportunities is outstanding. He is easy to work with and always gives 110%. His understanding of marketing and analytics combined with his ability to maintain supplier relationships makes him a valuable asset to any organization.
Bryan Fernandez
Sr. Director - Product
I had the pleasure of working with Adrian at FlightNetwork. Adrian is a very smart individual with a great work ethic. Adrian is results driven who is eager to learn and very quick to come up to speed in new situations. He is a great team contributor always volunteering to take on whatever is necessary to get the job done. I would love to work with Adrian again in the future.
Adrian has been a great partner over the past several years helping to grow our partnership exponentially into one of the biggest we have at Fly.com. His keen understanding of the marketplace has enabled us to branch out into new content areas that both excite our users and drive incremental revenue. He also has strong technical expertise, allowing us to quickly troubleshoot tracking or API data feed issues. Adrian makes himself available for any and all inquiries in the endeavor of improving all areas of our partnership. Working with Adrian has been a pleasure and I look forward to continuing to expand on our partnership with Flight Network.